DirDirect Cookies Policy
A cookie is a small amount of information downloaded to your computer or device when you visit a website. Cookies are essential for the website's operation and your shopping experience.
Similar to most websites, we utilise a variety of cookies, each serving a specific purpose. These include functional cookies, performance cookies, advertising cookies, and social media or content cookies.
Why We Use Cookies
Cookies improve your browsing experience by allowing our website to remember your actions and preferences (such as login and region selection) and tailor the products and services offered and advertised to you online.
The cookies used when you access our website are designed by DirDirect or on our behalf to enable online purchases, as well as by third parties who participate in our marketing programs or publish banner advertisements for us.
Categories of Cookies We Use
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Strictly Required Cookies: These are necessary for our website to function properly, enabling you to navigate the site, set preferences, and make purchases. Without these, the checkout process and account logins will not function.
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Analytics and Statistics: We work with platforms such as Shopify Analytics and Google Analytics to collect data on how you use our site. This helps us monitor performance and improve your shopping experience by understanding browsing behavior.
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Marketing and Advertising Cookies: We use these to deliver advertisements that are more relevant to your interests on social media and digital channels. This includes:
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Google Ads: To show you products you’ve viewed on our site while you browse other Google-affiliated sites.
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Facebook & Instagram Pixels: These "pixels" (small pieces of code) allow us to measure the effectiveness of our advertising by understanding the actions people take on our website. This helps us show you relevant ads on Facebook and Instagram based on your interactions with us.
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Tracking Technologies: These may include log files, web beacons, and tags. Note: All data collected by these third-party cookies is pseudonymized; it does not identify you by name but identifies your browser session.
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How to Opt Out
You have full control over your data. You can manage your cookie preferences in two ways:
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Our Cookie Banner: Click the "Preferences" tab on the cookie bar that appears when you visit our site. From there, you can selectively toggle cookies on or off. By default, marketing and advertising cookies are turned off until you provide consent.
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Browser Settings: You can block cookies within your browser’s settings menu. Please note that if you block all cookies (including essential ones), you will be unable to place orders or use certain features of our website.
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Third-Party Tools: You can also visit the Digital Advertising Alliance’s opt-out portal to manage your preferences for multiple advertising networks in one place.
We use the following cookies to optimise and analyse your site experience and provide our services to you.
| Strictly Required Cookies | ||||
| Name | Description | Category | Provider | Duration |
|---|---|---|---|---|
| _orig_referrer | This cookie is generally provided by Shopify and is used to track landing pages. | Strictly Required | Shopify | 2 weeks |
| _landing_page | This cookie is generally provided by Shopify and is used to track landing pages. | Strictly Required | Shopify | 2 weeks |
| _ab | This cookie is generally provided by Shopify and is used in connection with access to the admin view. | Strictly Required | Shopify | 2 weeks |
| _secure_session_id | Used to track a user's session through the multi-step checkout process. | Strictly Required | Shopify | 1 day |
| cart | Used in connection with a shopping cart. | Strictly Required | Shopify | 2 weeks |
| cart_sig | Used to verify the integrity of the cart. | Strictly Required | Shopify | 2 weeks |
| cart_ts | Used in connection with checkout. | Strictly Required | Shopify | 2 weeks |
| cart_ver | Used in connection with the shopping cart. | Strictly Required | Shopify | 2 weeks |
| cart_currency | Ensures new carts are in the same currency as the last checkout. | Strictly Required | Shopify | 2 weeks |
| checkout_token | Used in connection with a checkout service. | Strictly Required | Shopify | 1 year |
| storefront_digest | Stores a digest of the storefront password for merchant previews. | Strictly Required | Shopify | 2 years |
| cookieconsent_status | Used for storing the customer's consent. | Strictly Required | Consentmo | 1 year |
| _shopify_m | Used for managing customer privacy settings. | Strictly Required | Shopify | 1 year |
| _tracking_consent | Stores a user's preferences for privacy rules. | Strictly Required | Shopify | 1 year |
| Analytics and Statistics | ||||
| Name | Description | Category | Provider | Duration |
|---|---|---|---|---|
| _s | Associated with Shopify's analytics suite. | Analytics | Shopify | 30 mins |
| _shopify_y | Associated with Shopify's analytics suite. | Analytics | Shopify | 1 year |
| _ga | Associated with Google Universal Analytics. | Analytics | 2 years | |
| Marketing and Retargeting | ||||
| Name | Description | Category | Provider | Duration |
|---|---|---|---|---|
| IDE | Doubleclick (Google) real time bidding advertising exchange. | Marketing | 2 years | |
| _fbp | Used by Facebook to deliver advertisement products. | Marketing | Meta | 3 months |
3RD PARTY REPORTING AND ANALYTICS
|
Third Party |
Description |
Privacy Policy |
|
Google Analytics |
We use Google Analytics to help measure how users interact with our websites. |
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Google Tag Manager |
We use Google Tag Manager to help manage analytics vendors. |
ADVERTISING POLICIES
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Third Party |
Description |
Privacy Policy |
|
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We use Google Ads to deliver targeted advertisements to individuals who visit our websites. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, can be found in your browser’s help file or through sites like www.allaboutcookies.org.
Furthermore, please be aware that blocking cookies might not fully prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
DO NOT TRACK
Please note that, because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not change our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Cookies Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Last updated: Jan 2026