Cookies Policy
A cookie is a small amount of information downloaded to your computer or device when you visit a website. Cookies are essential for the website's operation and your shopping experience.
Similar to most websites, we utilise a variety of cookies, each serving a specific purpose. These include functional cookies, performance cookies, advertising cookies, and social media or content cookies.
Cookies improve your browsing experience by allowing our website to remember your actions and preferences (such as login and region selection) and tailor the products and services offered and advertised to you online.
The cookies used when you access our website are designed by DirDirect or on our behalf, necessary to enable you to purchase from us online; by third parties who participate in marketing programmes with us and by third parties who publish banner advertisements for us.
The main purposes for which we use cookies are:
- Strictly required cookies allow our website to operate effectively, allowing you to navigate the site, set your preferences, make purchases, and checkout. Such cookies are only set in response to actions you take, such as language, currency, login session, and privacy preferences. You can set your browser to block these cookies, but this will affect how our site works for you.
- Analytics and statistics cookies that allow us to work alongside our web analytics platforms, Shopify Analytics and Google Analytics, to enable us to collect information on how you use our website, your browsing and shopping behaviour, allowing us to monitor performance and improve your shopping experience.
- Marketing and advertising cookies particularly for web banner advertisements, social media and digital channels set by us or by our advertising and marketing partners who serve advertisements or present online offers on our behalf. These cookies (i.e. log files, web beacons, tags, or pixels) are used to deliver advertisements more relevant to you and your interests. All data collected by third-party cookies is anonymous. If you do not allow these cookies, you will not experience targeted ads for your interests.
How to opt out:
(1) You can click "Preferences" on the cookie bar tab, which automatically loads on your site visit and selectively turn on and off the cookies we use. By default, marketing and advertising cookies are turned off, but essential cookies for functionality are turned on.
(2) You can turn off cookies within your browser by selecting to block cookies through your browser menu, but if you turn off all cookies, you cannot place orders or benefit from the other features that use cookies.
We use the following cookies to optimise and analyse your site experience and provide our services to you.
COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. | 24h |
| _shopify_country | For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | 2w |
| cart_sig | A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used to identify a user after they sign into a shop as a customer so they do not need to log in again. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<id>> | Used in connection with checkout. | 3w |
REPORTING AND ANALYTICS
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_fs | Shopify analytics. | 30min |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
|
_Brochure_session |
Used in connection with browsing through site. |
- |
|
checkout |
Used in connection with Pay checkout on shop.app. |
3w |
|
signed_in |
Used in connection with Shop login. |
1y |
|
user |
Used in connection with Shop login. |
1y |
REPORTING AND ANALYTICS
|
Name |
Function |
|
_landing_page |
Tracks landing pages. |
|
_orig_referrer |
Tracks landing pages. |
|
_s |
Shopify analytics. |
|
_session_id |
Shopify analytics |
|
_shopify_s |
Shopify analytics. |
|
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
|
_shopify_uniq |
Shopify analytics. |
|
_shopify_y |
Shopify analytics. |
|
_y |
Shopify analytics. |
|
*_assignment |
Shopify analytics |
|
ab_test_* |
Shopify analytics. |
|
cart_sig |
Shopify analytics. |
|
ki_r |
Shopify analytics. |
|
ki_t |
Shopify analytics. |
COOKIES NECESSARY FOR THE FUNCTIONING OF THE SITE
|
Third Party |
Description |
Privacy Policy |
|
Cloudflare |
Shopify uses Cloudflare Network as a Service for edge routing. |
REPORTING AND ANALYTICS
|
Third Party |
Description |
Privacy Policy |
|
Google Analytics |
We use Google Analytics to help measure how users interact with our websites. |
|
|
Google Tag Manager |
We use Google Tag Manager to help manage analytics vendors. |
ADVERTISING
|
Third Party |
Description |
Privacy Policy |
|
|
We use Google Ads to deliver targeted advertisements to individuals who visit our websites. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Cookies Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Last updated: Jan 2024