DirDirect :: DirDirect Privacy Policy

DirDirect Privacy Policy


Any and all information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or loaned. We will never email or phone you unless it has something to do with an order or your use of our web site. None of the cookies used on this site store your credit card information which is handled separately and through secure encrypted payment processing gateways. Any information you provide is encrypted and will be held with the utmost care, never used by us in ways that you have not consented to.


This policy notice outlines how Underwater Explorers Ltd. trading online as Dirdirect.com promises to look after your personal information (Personal Data), what information we collect to process your order(s), how that information is used, encrypted and securely stored, and how we conform with the General Data Protection Regulation (GDPR) in effect as of 25 May 2018 as well as the Payment Card Industry Data Security Standard (PCI DSS).

"Personal Data" is information that can be used to identify you, directly or indirectly, alone or together with other information when you purchase something from us. This includes your full name, email address, phone number, network information, IP address, relevant cookies and online orders you have brought to checkout or made through us.

The information we collect:

When you browse our store we receive your Internet Protocol (IP) address which provides us with anonymous information of the browser and operating system used. Before you actually make a purchase from us, we also need to get some personal information from you to accept and fulfil your order. This identifiable information consists of your full name, billing and delivery address, e-mail address, IP address and phone number.

Any information you provide at checkout is encrypted and securely used by us only to accept, process and fulfil your order, keep you updated on the progress of and any other matter relating to that specific order until it is safely delivered and/or to follow up on orders left in a shopping cart at checkout.

  • We do not access or hold any sensitive credit card information.
  • We do not conduct telemarketing or email marketing.
  • We do not contact you for anything else but to satisfactorily conclude any order you have started or made.
  • We do not pass any personally identifiable information to third parties.
  • Only if you have subscribed to our mailing list would you receive occasional newsletters from us.


According to Data Protection regulations we are allowed to use personally identifiable information only if we have a legitimate reason to do so.

As DirDirect.com is a retail outlet distance-selling products over the internet, we need this information to accept your initial offer to purchase, process any payment you have made, complete the order, and fulfil the sale with the delivery of good(s) ordered and/or to process any returns and refunds.

In other words, we need to use a certain amount of personal information/data you provide under consent to accept and fulfil a contractual obligation we have with you. This is our lawful basis. While this process is necessary for the contract to be carried out and requires personal information, the nature of the information will never be intrusive or sensitive and its processing will only be for the basis of fulfilling a purchase order.

When you provide us with personal information to create an account, place an order, arrange for a delivery or return a purchase, we ask you directly for your expressed consent to use that information to fulfil your request.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time.


We do not pass on any identifiable information to third parties. As the controller of information, we may be obliged to disclose personal data if we were legally required to do so based on UK jurisdiction.


Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Once you leave our store’s website or are redirected to a third-party website or application for payment, that part of the transaction is no longer governed by this Privacy Policy or our website’s Terms of Service.

We have listed hereunder the information we require, what we use it for and who has access to it, as it is your right to know.

Full Name, Billing, Delivery Address and Phone Number To accept, process and deliver your order Us, the Courier/Mail service who delivers the order

For customs clearance and duties where required Any authorities in the country of delivery where a customs declaration is required. The information would include our business name and contact details, copy of the commercial invoice with receiver name, address, description of  goods, number of items, package weight and size, the value of shipment as well as receiver phone number and email.
For payment method and security checks Us, your card issuer, PayPal handling your and our respective accounts, our secure online payment processing gateway Opayo (formerly SagePay), our bank (does not have access to your phone number)
E-mail To accept and process your order Us, your card issuer, our bank, PayPal handling your and our respective accounts, our secure online payment processing gateway provider Opayo (formerly SagePay)
To update you on the progress of your order
Only us
To inform you of tracking or delivery status
Us, the courier or delivery service involved
To follow up any abandoned shopping carts via email
Only us
For newsletter subscription only if you register Only us / Subscription based only
IP Address* To accept and process your order
Us, your card issuer, PayPal handling your and our respective accounts, our secure online payment processing gateway provider Capita Pay360
Browser and operating system information. In-house order notification Only Us. Anonymous details on the browser and operating systems browsing our store are logged. When an order is made, email notifications are sent to our sales team containing your login name of choice (if entered), if a payment has been approved or declined with no personally identifiable information.
Payment Card Details** To receive funds for your purchase Your card issuer and our secure online payment processing gateway provider Opayo (formerly SagePay), your own PayPal registered account
Order and ordered item details Details of your orders will be kept on our system for as long as legally required and not longer
Only us

*An IP address is a unique string of numbers separated by full stops that identify each computer using the Internet Protocol to communicate over a network and can, therefore, identify the network address of an order placed. You can find your own IP address at any time by clicking on this link: http://www.whatsmyip.org/

**Only full-time staff at Underwater Explorers/DirDirect have access to payment method information and limited card details which do not contain any identifiable card number or security code, for your own safety. That information is handled in a secure encrypted way by your card issuer and Opayo (formerly SagePay) gateway (or PayPal).

Declined and Failed Orders - Full name, billing and delivery address, email address, phone number, IP address and order details. To help us assist in completing your order if payment processing problems occur Where payment has been declined or funds have not been transferred after checkout attempt: Us, Your card issuer and our secure online payment processing gateway provider Opayo (formerly SagePay), your own PayPal registered account
Abandoned Carts - Unfinished Baskets: The Email address and Profile Name you have entered, cart contents, cart opening date and time In order for us to assist you in following up an order that has not been completed but left at checkout
Only Us



Although we only need general information from you to process your order, we are committed to ensuring that your privacy is protected and all information we hold for our online store is secure.

When we receive information over the internet it is done so through our secure (https://) pages using industry standard Secure Socket Layer (SSL) encryption with an overall A rating. Merchant key-based Blowfish encryption is used for all order details other than payment details which are processed securely through an encrypted payment gateway or via PayPal.

Access to customer/order information is limited only to full-time employees of Underwater Explorers – DirDirect solely for the purpose of accepting, processing and fulfilling orders, assisting and updating customers on the status of their orders.

We do not have any access to or hold sensitive credit card details.


We are annually certified by Security Metrics as a Payment Card Industry Data Security Standard (PCI DSS) merchant confirming we maintain rigorous data security standards to ensure customer payment information remains safe and secure.

We do not have any access to or hold sensitive credit card details which are processed separately through an encrypted secure payment gateway via one of UK's most trusted payment providers Opayo by Elavan - formerly known as Sage Pay as well as PayPal.

At successful checkout, you are directed to a secure payment gateway (Opayo by Elavan - formerly known as Sage Pay or PayPal) to process your payment where the information you provide is encrypted using industry strength encryption methods, before being redirected back to our site.


If any link on our store leads you away from our site we are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


On our site, you are given the option to subscribe to our newsletter to keep up with offers, new products and any ongoing campaigns. On subscription, the only data we collect is the email address you entered, the date and time of your subscription. We do not collect any personally identifiable information for newsletter subscription. There is no automatic subscription and this information can only be collected with your consent. If you subscribe to our newsletter you can unsubscribe at any time.


This site uses cookies - it has to, in order to work properly. These are small text files that are placed on your machine to help the site provide a better user and shopping experience. In general, cookies are used to retain user preferences, store information for your shopping cart and provide anonymous analytics data.

Cookies will make your browsing experience better and facilitate your shopping. However, if you prefer to disable cookies on this site and others, the most effective way to do this is to disable cookies in your browser. We suggest consulting the Help Section of your browser to do this. You can also delete any/all cookies after visiting a website.

None of the cookies used on this site store your payment card or Paypal account details or relevant passwords.

Our Strictly Necessary Cookies:

  • Remember your shopping cart contents
  • Remember your personal account information (name, address, email, phone no. IP address, orders history

X-Cart Shopping Functional Cookies:

These cookies and their functions are listed here so you can choose if you want to opt-out of cookies or not.

$XCART_SESSION_NAME  (xid_...), Remembers the user's shopping cart contents. Remembers the user's personal account information (name, address, orders history, etc)

eucl_cookie_access EU Cookie Law module cookie; stores the user's cookie preferences

$XCART_SESSION_NAME . 'C_remember'
$XCART_SESSION_NAME . 'B_remember'
$XCART_SESSION_NAME . 'A_remember'
$XCART_SESSION_NAME . 'P_remember'
  Allow restoring the user's context (store codes that allow X-Cart to know where to redirect the user after log-in, store some parameters for wishlist and special offers bonuses pages)

Remember the user's membership in an affiliate program (if any)

Allow collection of statistics on the user's purchases

GreetingCookie Remembers the user's name for the greeting message

store_language Remembers the user's language preferences

RefererCookie Stores the URL of the site from which the user came to the store

The above functional cookies:

  • Allow restoring user context (store codes that allow X-cart to know where to redirect the user after log-in [where a user elects to log in] store parameters for wishlist and special offer bonuses pages)
  • Remember the user's membership if an account has been registered
  • Remember the user's user-name for any greeting message
  • Remember the user's language preferences (if any)
  • Allow collection of anonymous collection of statistics on the user's purchases
  • Store the URL of site from which any user came to the store

Anonymous Visitor Statistics Cookies:

We do also use Google Analytics (and relevant cookies) to compile anonymous visitor statistics to gauge how many visitors our website has had, what type of technology they are using (e.g. Mac, Windows, IOS, Android etc.), how long visitors spend on the site (or a page), what page they look at, which country they are from and similar. This is strictly on an anonymous basis and also includes how people reached this site and which page they left it. This helps us improve the overall user experience without collecting any personally identifiable data.

Cookies to let you “share”

You can share products on our site via social media with the assistance of cookies for Facebook, Twitter, Pinterest and Google+

Remember you can always CLEAR COOKIES
Check your browser's help file for more information

Example screenshot from Firefox (Clear History Screen)



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Underwater Explorers Limited.  Registered in England no. 05591766
This page last updated August 2021