DirDirect :: Privacy



Any and all  information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or loaned. We will never email or phone you unless it has something to do with your specific order. Non of the cookies used on this site store your credit card information which is handled separately and through secure encrypted payment processing gateways. Any information you provide is encrypted and will be held with the utmost care, never used by us in ways that you have not consented to.



This privacy notice is to let you know how Underwater Explorers Ltd. trading online as Dirdirect.com promises to look after your personal information (Personal Data).
"Personal Data" is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes your full name, email address, phone number, network information, IP address,  certain cookies  and orders you have made through us.
This policy outlines what information we collect to process your order(s), how that information is used, encrypted and securely stored, and how we conform with the General Data Protection Regulation (GDPR) in effect as of 25 May 2018 as well as the Payment Card Industry Data Security Standard (PCI DSS).
The information we collect:
Before you make a purchase from us having agreed to our Terms & Conditions at checkout, we need to get some basic information about you to accept and fulfill your order. This identifiable information consists of your full name, billing and delivery address, e-mail address and phone number. We also receive your IP address for mutual security.
Any information you provide at checkout is encrypted and securely used by us only to accept, process and fulfill your order, keep you updated on the progress of and any other matter relating to that specific order, until it is safely delivered.
  • We do not access or hold any sensitive credit card information
  • We do not conduct telemarketing or email marketing.
  • We do not contact you for anything else but to satisfactorily conclude your order where you have consented to this.
  • We do not pass any personally identifiable information to third parties.
  • Only if you have subscribed to our mailing list would you receive occasional newsletters from us.

Why we need the information:

According to Data Protection regulations we are allowed to use personally identifiable information only if we have a legitimate reason to do so.

As DirDirect is a retail outlet distance-selling products over the internet, we need this information to accept your initial offer to purchase, process any payment you have made, complete the order, and fulfil the sale with delivery of good(s) ordered.

Any information you are required to provide is specifically for this process and necessary for the sale to take place.

In other words we need to use a certain amount of personal information/data you provide under consent to fulfil a contractual obligation we have with you. This is our lawful basis. While this process is necessary for the contract to be carried out and requires personal information, the nature of the information will never be intrusive or sensitive and its processing will only be for the basis of fulfilling a purchase order.

To do this we have listed hereunder the information we require, what we use it for and who has access to it, as it is your right to know.


Full Name, Billing and/or Delivery Address and/or Phone Number To accept, process and deliver your order Us, the Courier/Mail service who delivers the order

For customs clearance and duties where required Any authorities in country of delivery where a customs declaration is required. The information would include our business name and contact details, copy of commercial invoice with receiver name, address, description of  goods, number of items, package weight and size, value of shipment as well as receiver phone number & and email
For payment method and security checks Us, your card issuer, our bank, PayPal handling your and our respective accounts, our secure online payment processing gateway provider Capita Pay360
E-mail To accept and process your order Us, your card issuer, our bank, PayPal handling your and our respective accounts, our secure online payment processing gateway provider Capita Pay360
To update you on the progress of your order
Only us
To inform you of tracking or delivery status
Us, the courier or delivery service involved
For newsletter subscription only if you register
Only us / Subscription based only
IP Address* To accept and process your order
Us, your card issuer, PayPal handling your and our respective accounts, our secure online payment processing gateway provider Capita Pay360
In-house order notification Only Us. Email notifications to our sales team containing your login name of choice (if entered), if a payment has been approved or declined with no personally identifiable information.
Payment Card Details To receive funds for your purchase Your card issuer and our secure online payment processing gateway provider Capita Pay360, your own PayPal registered account
Order and ordered item details Details of your orders will be kept on our system for a period not exceeding 6 years
Only us
*An IP address is a unique string of numbers separated by full stops that identifies each computer using the Internet Protocol to communicate over a network and can therefore identify the network address of an order placed. You can find your own IP address at any time by clicking on this link: http://www.whatsmyip.org/
Declined and Failed Orders - Full name, billing and delivery address, email address, phone number, IP address and order details. To help us assist in completing your order if payment processing problems occur Where a payment has been declined or funds have not been transferred after checkout attempt: Us, Your card issuer and our secure online payment processing gateway provider Capita Pay360, your own PayPal registered account
Abandoned Carts - Unfinished Baskets: The Email address and Profile Name you have entered, cart details, cart opening date Only when you have opened an account or shopping basket on our web site
Only Us



Although we only need general information from you to process your order, we are committed to ensuring that your privacy is protected and all information we hold for our online store is secure.

When we receive information over the internet it is done so through our secure (https://) pages using industry standard Secure Socket Layer (SSL) encryption with an overall A rating. Merchant key-based Blowfish encryption is used for all order details other than payment details which are processed securely through an encrypted payment gateway or via PayPal.

Access to customer/order information is limited only to full time employees of Underwater Explorers – DirDirect solely for the purpose of accepting, processing and fulfilling orders, assisting and updating customers on the status of their orders.

We do not have any access to or hold sensitive credit card details.

Our server is hosted at a purpose-built UK database centre with high security and only controlled access. Firewalls are used to prevent infection from viruses and to block any attempts of penetration. Our server is regularly backed up with the backup also held in a physically secure location.


We are annually certified  by Security Metrics as a Payment Card Industry Data Security Standard (PCI DSS) merchant confirming  we maintain rigorous data security standards to ensure customer payment information remains safe and secure.

We do not have any access to or hold sensitive credit card details which are processed separately through an encrypted secure payment gateway via Capita Pay360 or PayPal.

At successful checkout, you are directed to a secure payment gateway to process your payment where all credit card numbers are encrypted using industry strength encryption methods, before being redirected back to our site. 

None of the cookies used on this site store your payment.

On our site you are given the option to subscribe to our newsletter to keep up with offers, new products and any ongoing campaigns. On subscription the only data we collect is the email address you entered, the date and time of your subscription. We do not collect any personally identifiable information for newsletter subscription. There is no automatic subscription and this information can only be collected with your consent.
  • We do not conduct tele-marketing
  • We do not email market our customers
  • If you subscribe to our newsletter you will receive a newsletter once or at most, twice a month
  • You can unsubscribe from our newsletter at any time clicking the "unsubscribe" link
  • You can ask us to delete any information we hold on your subscription in the subscription list any time

This site uses cookies - it has to, in order to work properly. These are small text files that are placed on your machine to help the site provide a better user and shopping experience. In general, cookies are used to retain user preferences, store information for your shopping cart and provide anonymous analytics data.
Cookies will make your browsing experience better and facilitate your shopping. However, if you prefer to disable cookies on this site and others, the most effective way to do this is to disable cookies in your browser. We suggest consulting the Help Section of your browser to do this. You can also delete any/all cookies after visiting a website.
Our Strictly Necessary Cookies:
  • Remember your shopping cart contents
  • Remember your personal account information (name, address, email, orders history etc.)
 Our Functional Cookies:
  • Allow to restore user context (store codes that allow X-cart to know where to redirect the user after log-in [where a user elects to log in] store parameters for wishlist and special offer bonuses pages)
  • Remember the user's membership if an account has been registered
  • Remember the user's user-name for any greeting message
  • Remember the user's language preferences (if any)
  • Allow collection of anonymous collection of statistics on the user's purchases
  • Store the URL of site from which any user came to the store
Anonymous Visitor Statistics Cookies:
We do use Google Analytics (and relevant cookies) to compile anonymous visitor statistics to gauge how many visitors our website has had, what type of technology they are using (e.g. Mac, Windows, IOS, Android etc.), how long visitors spend on the site (or a page), what page they look at, which country they are from and similar. This is strictly on an anonymous basis and also includes how people reached this site and which page they left it. This helps us improve the overall user experience without collecting any personally identifiable data.
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You can share products on our site via social media with the assistance of cookies for Facebook, Twitter, Pinterest and Google+

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Underwater Explorers Limited.  Registered in England no. 05591766
This page last updated April 2018

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